Cliff Latham, M.S.
Exercise Physiologist, Coach, Business Owner and Dad

Cliff Latham’s unique message is to help runners utilizing several running formulas that ensure progression and improvement in their running. Many runners simply head out the door and run. Coach Cliff teaches runners to utilize their unique energy systems properly, through appropriate running paces to boost their running. Further, Cliff coaches a unique eating protocol that helps the 83% of runners who start running, to lose weight effectively and set PR’s in every single race.

11-time Brazos Valley’s #1 Voted personal trainer, one magazine labeled Cliff as “one of the nation’s top leaders in personal wellness productivity”. Exercise physiologist Cliff Latham has more than 32 years experience as a fitness & weight loss expert, university professor, strength and track and field coach where he was named Eight-Time Conference Coach of the Year. From 1992 – 2001, Cliff coached several World and Olympic level track and field athletes, including 9 National Champions, 12 All-Americans, 1 American Record Holder and a triple jump gold medalist in the 1996 Atlanta Olympics. One of his most successful athletes is not the head coach with the NFL SuperBowl running up Atlanta Falcons. With stints at Kansas State University, Indiana University, Salisbury State and Texas A&M Universities, Cliff, son William and daughter Elizabeth, call College Station, Texas home.

With advanced exercise physiology and sports nutrition degrees, Cliff has trained over 2650 clients to amazing transformations. Utilizing lessons learned from completion of 4 Ironman Triathlons (Couer d’Alene, ID 2x, Madison, WI and Whistler, BC,) five sub-3 marathons (2:34), over 120 triathlons and work with over 1300 collegiate athletes, Coach Cliff, as he is known, continues to lead the way as a fitness leader around the country

Current Businesses

Yoga Pod – elite yoga studio in College Station, Texas

Pure Running – Half Marathon and Marathon Coaching

Fitness Together Elite Training – personal training and nutritional consultation

Past Businesses
Elements Therapeutic Massage – 3 studios in Texas
Anytime FItness – 3 studios in College Station Texas. Bought by Aerofit which was bought by Tru-Fit


B.S. Kansas State University – Exercise Physiology 1990
M.S. Indiana University – Exercise and Ventilitory Physiology and Sports Nutrition 1994

American College of Sports Medicine Exercise Specialist
ACSM Post Cardiac Specialist
ACSM Certified Cancer Exercise Trainer
National Strength and Conditioning Association – CSCS
American Council on Exercise
Cooper Institute for Aerobics Research
YMCA- Advanced Training Specialist
IDEA Pre and Post Natal Certified

Chair, College Station Mayor’s Council on Physical Fitness
Chairman of the Board, Elements Therapeutic Massage Corporation
Board Member, Personal Training Association of America
Board Member, Yoga Pod Inc in Boulder, CO